PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · Horror

Thomas Goodyear

author of Asylum(s)
Logo & identityBook coversAuthor websiteSocials
planAuthor HQ + cover
on tour6 UK cities
Thomas Goodyear
Thomas Goodyear
the brief

Thomas is a UK horror author whose debut, Asylum(s), started life as a childhood obsession with abandoned buildings and late-night radio static. He's touring Bath, Cardiff, London, Bristol, Manchester and Birmingham with a brand new cover.

the snag

He was relaunching a book that already had a striking red variant cover. The new one had to feel like a fresh start, look premium in a bookshop and work as merch, a tour poster and a shop banner.

what we did

We gave Asylum(s) a stark black cover with one ghostly radio tower sending white static out across the dark, and that clever bracketed title. Then a dark, sleek website that's also his shop, with signed paperbacks, merch, tour dates and a newsletter that knocks 20 percent off.

you're tuned in, don't touch that dial

01
one tower, one signal

Book cover

Minimal, eerie and instantly recognizable. One radio tower, one signal, a whole lot of dread. It looks expensive face out and even better on a tote bag.

the revealAsylum(s)
  • Asylum(s) cover design
  • Custom author website
  • Built-in shop
  • Tour dates page
02
the storefront

Author website

Part author site, part shop. Signed copies, the ebook, merch and tour dates all live in one dark, clean storefront that works great on a phone.

visit the live site
thomasgoodyear.co.uk
Thomas Goodyear, Homepage
Home
About
Shop
everything in the box
  • Asylum(s) cover design
  • Custom author website
  • Built-in shop
  • Tour dates page
  • About page
  • Newsletter discount sign-up
  • Fully phone friendly
next on the wall
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