PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · Horror

Steven Pajak

author of Novels of terror and dread
Logo & identityBook coversAuthor websiteSocials
planAuthor HQ + covers
covers8 books
Steven Pajak
Steven Pajak
the brief

Steven is a Chicago-based horror author who writes novels of terror and dread, from the Mad Swine trilogy to Corpse Girl. He sells signed and personalized paperbacks straight to readers, plus a whole line of merch.

the snag

A big backlist of very different horror, from pandemic pigs to haunted thrift shops. Readers had to see it as one author's rack of nightmares, and his site needed to sell books and merch side by side.

what we did

We leaned into vintage pulp. His website is a paperback rack, loud yellow headlines, bold red tags and every signed book and merch item on one spinning shelf. Then covers that feel like they were pulled off a 1980s drugstore rack, from the Mad Swine trilogy to Corpse Girl.

pulled from the paperback rack

01
the spinner rack

Book covers

Big type, bigger monsters and color that pops off a shelf. Each book has its own nightmare, and together they look like the best paperback rack you ever found.

Corpse Girl
At the Core Lies Darkness
The Devil's Thrift Shop
Murder, Inc.
Darkness Within
The Fallen
Dead Winter
New Dawn
02
take one if you dare

Author website

Take one if you dare. The whole site is a pulp paperback rack, signed and personalized books, sold out tags and merch from hats to hockey jerseys.

visit the live site
www.stevenpajak.com
Steven Pajak, The paperback rack
Home
About
Books
everything in the box
  • 8 book covers
  • Mad Swine trilogy series look
  • Custom author website
  • Paperback rack storefront
  • Signed and personalized ordering
  • Merch shop
  • About and contact pages
  • Fully phone friendly
next on the wall
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