PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · Romance & fantasy

Emily Rath

author of The Jacksonville Rays
Logo & identityAuthor websiteSocials
planSignature Move + Author HQ
home baseThe Emilyverse
Emily Rath
Emily Rath
the brief

Emily is a New York Times and USA Today bestselling author of romance and fantasy. Hockey boys in Jacksonville, regency dukes, dark Finnish fantasy and now a paranormal series too. Big casts, lots of drama, lots of kissing. Her readers call it the Emilyverse.

the snag

Hockey romance, regency and dark fantasy don't usually share a shelf, let alone a logo. She needed one mark that looks right on a puck-covered paperback and a moody fantasy hardcover without either one looking weird.

what we did

We built her logo around a little night sky, a crescent moon and stars rising out of an open book, with her name in tall elegant caps and books tucked underneath. Then we gave the Emilyverse its home base, a clean black and white website that lets her loud, colorful covers pop, with every series, her tour, signings and shop all in one spot.

found this under the moon

02
home base of the Emilyverse

Author website

Black and white on purpose, so the covers do all the shouting. Every series, the tour, signings, newsletter and shop are a tap away, and it scrolls just as nicely on a phone.

visit the live site
www.emilyrathbooks.com
Emily Rath, Homepage (tap to see the whole page)
Home
Books
About
everything in the box
  • Custom author logo
  • Moon and open book icon
  • Custom author website
  • Pages for every series
  • Tour and signings pages
  • Shop and newsletter pages
  • Fan art policy page
  • Fully phone friendly
next on the wall
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