PLAN Z
Chapter 2, extendedFrom The Author Wallp. 31
case · Dark romantic suspense

Bex Edwards

author of Stonehaven Secrets
Logo & identityAuthor websiteSocials
planSignature Move + The Spotlight
day jobPsychologist
Bex Edwards
Bex Edwards
the brief

Bex is a psychologist turned author who writes smart, sexy fiction about women who refuse to play by the rules. Her newsletter is literally called Smart Smut, and her Stonehaven Secrets books mash dark romance into a tech thriller.

the snag

Psychology plus spice is a killer combo, but it's easy to end up looking either too clinical or like every other moody dark romance feed.

what we did

We built her a loud BEX badge in hot pink with a comic halftone pop. Then a launch feed for Deep Storage that reads like a case file, with sticky label tropes, countdowns, trope lists, reader reactions and a where-to-buy post, all in her pink, teal and concrete grey.

confidential, smart girls only

01
exhibit A, the launch

Socials

Swipe through the Deep Storage launch. Sticky labels for tropes, a countdown that actually builds tension and posts that look like evidence pinned to a board.

see the live feed
One day to go
1 / 9
everything in the box
  • BEX badge logo
  • Halftone pop color system
  • Launch countdown posts
  • Trope breakdown posts
  • ARC reader reaction posts
  • Where to buy post
  • Series announcement posts
next on the wall
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